The "40 in 40" event was designed to empower students with the knowledge and skills needed to generate $40,000 during the upcoming summer by running their own home service businesses, all within a concise 40-minute timeframe. The event covered essential topics such as effective sales strategies, impactful marketing techniques, and efficient day-to-day operations, including recruitment, training, and employee motivation. Distinguished speakers at the event included Graydon White, Tyler White, and Connor Barry. Graydon, the founder of Grime Fighters Outdoor Services, led a team of five employees, overseeing door-to-door sales and operations, serving over 200 clients between May and September. Tyler, co-founder of Oakwood Outdoor Services, managed a team of six employees, successfully completing 25-30 jobs weekly throughout the summer. Connor, co-founder of 2 teens and a Mower, showcased exceptional prowess in sales and marketing, securing around 15 recurring clients weekly.